Post-Event Report Prepared For
Post-Event Report · 2026
Event highlights
2026 Highlight Reels
Oxford Half 2026 · Highlight reel
Oxford Half 2026 · Finisher reel
Event Overview
Registrations · Finishers · Finish Times
Overview
Event Snapshot
15,250
Total Registrations
The largest field in the race’s 15-year history. Standard entries for 2027 sold out in four hours.
Confirmed Runners13,94391.4%
First-Time Half Marathoners3,63226.0%
Charity Entries3,73026.8%
Average Finish Time2:05:01median 2:00:56
Who ran
Participant
Demographics
Gender Split
52.5%
Male
Male52.5%
Female46.8%
Non-binary / prefer not to say0.7%
Age Breakdown
Average age 36.8 (median 35). The largest single group is 25–29 at 18.8%, and more than a quarter of the field (26.2%) is aged 45 or over.
Ethnicity
Source: participant registration data, all 13,943 confirmed runners.
Beyond the start line
Audience Profile
33.1%
have been running for two years or less, and 21.1% said the Oxford Half was their first ever running event.
60.5%
entered to challenge themselves. 43.6% came for the atmosphere and 27.5% to raise money for charity.
72.9%
brought someone with them on race day, and almost a third of those groups (29.3%) were five people or more.
36.1%
stayed in the area overnight, and a quarter of groups (25.3%) spent more than £150 locally on top of their entry.
26.9%
signed up on a friend, family or colleague’s recommendation, and 28.4% had run the Oxford Half before.
39.0%
have taken part in three or more paid running events in the last 12 months, and 12.6% in six or more.
Where they came from
Location
49.4%
of confirmed runners live in an OX postcode. 97.8% are UK-based, with the remaining 2.2% travelling from overseas.
Runners by postcode area
01Oxford (OX)6,892 · 49.4%
02London (all areas)1,401 · 10.0%
03Reading (RG)593 · 4.3%
04Hemel Hempstead (HP)488 · 3.5%
05Swindon (SN)280 · 2.0%
06Coventry (CV)255 · 1.8%
FewerMore runners
Hover a district for its runner count. 9,106 runners mapped across Oxfordshire and the eight surrounding postcode areas.
Top Oxford districts
01OX2 · North & West Oxford884
02OX4 · East Oxford & Cowley775
03OX3 · Headington636
04OX14 · Abingdon510
05OX1 · Central Oxford418
Top counties outside Oxfordshire
01Buckinghamshire379
02Berkshire361
03Warwickshire172
04Hampshire156
05Northamptonshire153
Top international
01Germany58
02United States45
03Ireland33
04Italy19
05Spain18
Partner Data
The Breath Co brand survey results
Participant responses · 1,072 respondents
The Breath Co Survey Results
22.1%
of runners are likely to buy The Breath Co mouthwash in the next six months following its presence at the event, including 10.8% who said likely or very likely.
27.5%
of runners at their first ever running event are likely to buy.
27.3%
of runners with one to two years’ running experience are likely to buy.
34.5%
of the most active runners (more than 10 paid events in the past year) are likely to buy.
1 in 5
runners in every age group are likely to buy, from 20.3% of 55–64s to 23.8% of 18–24s.
How likely are you to buy The Breath Co mouthwash in the next six months?
Available from Boots, Superdrug, Amazon, Costco and Sainsbury’s.
Likely to buy, by running experience
Likely to buy, by age
Digital
Email · Social · Event App
Our audience
Email Database
764,662
Total Sends
Oxford Half campaigns, 2026 cycle
29.7%
Average Open Rate
225,993 opened
5.4%
Average Click Rate
41,331 clicked
18.3%
Clicks per Unique Open
Across all campaigns
The Breath Co Email Inclusions
Race Week Email
8 October 2026 · All participants
13,909
Delivered
86.1%
Open rate
The Breath Co featured in the race week email to all participants, landing in 13,909 inboxes with around 12,000 opens. That open rate is close to three times the database average.
In-race technology
Event-Day App
16,540
Users on race day · Sunday 11 October
19,233Active app users
70% supporters, 30% participants
70% supporters, 30% participants
Daily active users, 4–18 October 2026
App opens342,738
Screen views49.5 per active user951,925
Avg. session length73,567 sessions32.2 min
Follow actions8,471 runners tracked28,386
Accounts created4,151
Update viewsRoute map most viewed (5,677)19,981
Coverage & Feedback
Media · Post-event survey
Press & media
Media Coverage
PR Coverage Report
120
Pieces of Coverage
264.9m
Total Audience
Online78 pieces · 262.2m
Social26 pieces · 817.8k
Broadcast15 pieces (BBC Radio Oxford, BBC South Today) · 1.8m
Print1 piece (Didcot Herald front page)
Reader engagement
23k shares · 12k likes · 5k reactions · ~1.7k comments
Notable outlets
BBC · BBC South Today · BBC Radio Oxford · Yahoo! News · AOL · Runner’s World · Oxford Mail · The Oxford Magazine · Banbury Guardian · Greatest Hits Radio
Coverage Highlights
4 hours
For 2027 standard entries to sell out
- Record 15,000 runners make this year’s Oxford HalfOxford Mail, Yahoo! News & five regional titles · 12 October
- In pictures: Record numbers at Oxford Half MarathonBBC, Yahoo! News, AOL · 11 October
- Oxford Half Marathon live show on race dayBBC Radio Oxford · 11 October
- Oxford Half 2026: A Home Double and £1.3m for CharitySustain Health · 12 October
- Oxford Half 2027 sells out standard entries in just four hoursOxford Mail, The Oxford Magazine, 4 The Love Of Sport · 15–16 October
Coverage period 13 January – 26 October 2026. Source: New Reach PR coverage report.
Post-event survey · 1,194 respondents
Event Feedback
+52
Net Promoter Score
61.9% promoters · 28.5% passives · 9.6% detractors. 44.4% gave the top score of 10.
8.33/10
Overall Satisfaction
91.5% scored their experience 7 or higher, and half (49.9%) gave 9 or 10.
86.2%
Felt the event was inclusive
95.6% said they had all or most of the information they needed before race day.
How runners rated each part of the day
In their words
“Wow!! What an event. Thousands of people all coming together to celebrate and support. It was a privilege to run in the Oxford Half and I’ll definitely be doing it again!”Runner, post-event survey
“Amazing atmosphere, everyone was friendly and welcoming. As a first timer it can be intimidating but wasn’t made to feel that way.”Runner, post-event survey
“The fans on the route — wasn’t expecting so many people cheering the whole way.”Top highlight
“Doing my first ever half marathon and getting a way better time than expected, carried by the energy of the spectators.”Top highlight
“The pre race atmosphere in the race village. The community bands and music along the way.”Top highlight
@oxfordhalf
Social Media
Who follows @oxfordhalf
68% of followers are aged 25–44, 91% are UK-based and 51% are women.
Top-performing posts